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recently trouble ridden Chen ou need again come to the point of response to electric supply problem. has claimed to together the United States and overseas business staff email leaks, poly beauty is suspected of purchasing overseas unknown, even the fake cosmetics. Poly us in Beijing warehouse checked, overseas business Sunxing director and two business personnel survey was taken away. this is not the U. s.priority products listed in 2014 moment in the sun, half a year before the outbreak of the luxury fake disturbance sequelae has not completely disappeared, this time coming from Bothrops has third party platform Jumei Youpin self steering sales of luxury cosmetics business. a socalled ‘former employees’ disinformation to death was a few years ago, today January 6th and the emergence of’ former employees have great magic power of a’. No wonder the lawsuit ridden the NYSE’s youngest ever CEO Chen Ou so that in the upper end. in fact, not only Jumei Youpin, Jingdong, Ali and electric business because of fake was questioned, even by the netizen Tucao fake goods distribution center. And in 2015, they will invariably fake as a key work in the future. poly us again fake door from the morning of January 6th bid to Jumei Youpin noon statement to the rumor, Chen Ou illustrated long micro Bo, previously used to query on the sound of silence to Jumei Youpin this rare reaction alert. but consumers for Jumei Youpin cosmetics supply doubts did not dissipate. poly us now the situation is not all of a sudden, long before the listing, fake such a grain of the seeds of doubt had been buried, and now is just to find a tipping point. however, if only the fake cosmetics’s cap in the US head, it is unfair. China Electronic Commerce Research Center data show that in 2008, the cosmetics trade the forehead is 6020000000 yuan, this data to 2013 has risen to 77380000000 yuan. It is expected that by 2015, the cosmetics online shopping transaction size will be more than 120000000000 yuan. Such a huge online shopping market, prompting the cosmetics has become all the electric business platform of the standard, and the cosmetics business almost all of them claim that their goods are genuine, but there are still many consumers do not trust to ask is it true. cannot be denied, due to not see the cosmetic electric purchasing upstream flow, even seeing the business commitments, consumers are very difficult to be assured. Moreover, this will lead to more consumers cosmetics is cheaper, more do not trust the embarrassing situation. In addition, the general non professional institutions, it is difficult to identify the authenticity of cosmetics, this will also increase the concerns of consumers. fake problem always exists in the cosmetics industry, these fake sometimes are not really fake, but smuggled goods and goods. Electric

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